Client Problem Statement
Lakme, a prominent brand in the beauty and cosmetics industry, is facing challenges with their online sales growth despite substantial investments in digital marketing. They have observed persistently low conversion rates on their online store, indicating that visitors are not translating into customers as expected. Additionally, the cost per acquisition (CPA) through digital marketing channels remains high, surpassing desired benchmarks.
Solution Given
To address Lakme's challenges, a digital marketing agency undertook a comprehensive approach to optimize their Google AdWords campaigns. The solution began with a thorough audit of their existing AdWords account, followed by a meticulous restructuring of campaigns, ad groups, and keywords.
Google AdWord
